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Google Ads managed against your cost per qualified lead

Campaign structure, bidding and creative built to bring in buyers, with spend moved away from anything that only produces clicks.

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What is included
  • Search campaigns
  • Shopping & Performance Max
  • Display & YouTube
  • Remarketing & retargeting
  • Landing page & funnel work
  • … and 3 more below

The problem this solves

Google Ads punishes vagueness. Broad campaigns with one budget and a generic landing page will spend efficiently against the wrong goal — cheap clicks, cheap form fills, no revenue.

We structure accounts so intent is separated, tracking reflects real business outcomes, and budget follows what converts. When a campaign type is not earning its place, we turn it off rather than defend it in a report.

What you actually get

Every item below is a deliverable, not an aspiration. Scope is agreed in writing before we start.

Search campaigns

Intent-segmented structure, negative keyword discipline and ad copy matched to each query group.

Shopping & Performance Max

Feed optimisation and asset groups built so Google's automation has something good to work with.

Display & YouTube

Awareness and consideration campaigns with placement control and creative built for the format.

Remarketing & retargeting

Audience segmentation by funnel stage, with frequency capped so you are not paying to annoy people.

Landing page & funnel work

Campaign-specific pages, because the ad is only half of the conversion rate.

Conversion tracking

Form, call, chat and offline conversion import so bidding optimises toward revenue, not form fills.

Ongoing optimisation

Weekly search term review, bid strategy tuning, creative rotation and budget reallocation.

Reporting

Cost per qualified lead and return on ad spend by campaign, not a screenshot of the platform dashboard.

How the engagement runs

5 stages. You will know which one you are in and what comes out of it.

Account audit

Structure, wasted spend, tracking integrity and quality score diagnosis on your existing account.

Tracking first

Conversions verified end to end before we change a single bid.

Build & launch

Campaign structure, keywords, negatives, ad copy, extensions and landing pages built to plan.

Optimise weekly

Search terms, bids, budgets and creative reviewed against the cost-per-lead target.

Scale or stop

Budget shifted toward what converts; underperforming campaign types paused, with the reasoning documented.

What changes for you

These are the outcomes we scope against and report on. If one of them is not moving, it becomes the agenda for the next review.

  • A cost per qualified lead you can plan a budget around
  • Wasted spend on irrelevant search terms cut sharply in month one
  • Bidding optimised against revenue rather than raw conversions
  • A clear read on which campaign types deserve more budget

Who we deliver this for

Local servicesClinics, salons, studios, trades — businesses that live or die on local search.
D2C & e-commerceSmall catalogues that need profitable first orders, not vanity traffic.
SaaS & startupsEarly pipelines where every demo needs to be worth a founder's time.
Education & coachingEnquiry-driven admissions with clear seasonal peaks.
Professional servicesConsultants, agencies and firms selling expertise rather than a product.
HospitalityRestaurants, cafes and small hotels competing with aggregators.

What we work in

Accounts are created under your ownership. You keep everything if we part ways.

Google AdsGoogle Merchant CenterGA4Google Tag ManagerLooker Studio

Google Ads & PPC — common questions

Straight answers, including where we say no.

What is the minimum ad budget worth running?

Below roughly a lakh a month it is usually better to concentrate on one campaign type and a tight geography than to spread across search, shopping and display. We will tell you where your budget goes furthest on a call.

Do you charge a percentage of ad spend?

A flat monthly fee, always. A percentage model quietly rewards an agency for telling you to spend more, which is not an incentive you want on the other side of the table.

Who owns the ad account?

You do. It is created under your billing and ownership with us added as a manager. If we stop working together you keep the account, the history and the learnings.

How pricing works

We do not publish package prices, because a number that fits every business fits none of them. Scope drives cost, and scope depends on where you are starting from.

What we will do on the first call is tell you the range this kind of engagement falls in, what we would include, and whether your budget is better spent on something else first.

  • Fixed monthly fee — no percentage of your ad spend
  • Scope and deliverables agreed in writing
  • No long lock-in; 30 days' notice either way
  • You own every account, asset and document

Request a quote for Google Ads & PPC

Tell us where you are now. We will reply within one working day with an approach and an honest price range.

No obligation, no sales script. If we are not the right fit we will tell you.

Thanks — that is with us.

We will review your enquiry and reply within one working day with initial thoughts and a suggested next step. If it is urgent, call +91 78925 29937.

Often paired with

Meta Ads — Facebook & Instagram

Facebook and Instagram campaigns where the creative does the heavy lifting.

Explore

Social Media Marketing

Organic content, short-form video and community management across the platforms that matter.

Explore

Influencer & Community Marketing

Creator campaigns, UGC and value-first community outreach on Reddit and forums.

Explore

Want a free Google Ads & PPC audit?

We will review your current setup and send a prioritised list of what to fix, ranked by impact. Yours to keep, no strings.

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